We undertake the modelling and rendering of manufacturers’ products.
We prepare both outdoor and indoor renderings for builders and developers (for presentations and sales).
(This service is NOT available to interior furnishings designers and interior designers.)
Many people think that a few pictures are made during rendering, and that’s it. However, in reality, rendering is a very complex task. Below, we would like to first clarify the processes of rendering.
The first step is to consult with the client and the designer about the details of the product or service included in the ideas and the designs. At this point, it becomes clear how exactly the designer envisaged the appearance of the given interior space in the case of the given product or properties and what materials and what surface qualities they dreamed up in the imagined spaces.
With this knowledge, we build a 3D model, that is, we make the above-mentioned ideas three-dimensional. In fact, rendering can also be considered theatrical direction, where different scenes have to be staged. Each scene has its own picture. After 3D modelling, we design the lights (it looks like a theatre, doesn’t it?), and then we start dressing up the space according to the ideas. This means that the selected materials and surface qualities are assigned to the model. This is called texturing. This is followed by the image calculation settings with a few tests, and the lights are also set precisely at this time. The final step is to calculate the images for each camera position and to perform post-production.
All of this, which we have just written above in an abridged form, had to be imagined by the client on the basis of sketches prepared on the drawing board. What they could see in two dimensions then and only a few people could imagine in three dimensions, they can now view in 3D on the computer.
In order for the rendering designer to achieve their goal, they also need several competencies and a lot of knowledge. The first of these is what is an exact science, that is, what can be learned. It is the knowledge of computer programs, the technical basis of rendering. Without it, rendering cannot even begin. Obtaining it is actually simple: you sit down in front of the material to be learned and learn it. However, it should be noted that these programs, as IT in general, are also constantly evolving. Those working in the field of rendering must constantly follow this and keep up with the developments. So it requires continuous training.
The next competence is artistic competence. It is necessary because that is what the imaging approach is based on. Why? Because in rendering, you need to be able to interpret the designs, you need to see the ‘mass’, you need to be able to play with the colours, you need to put the emphasis in the right place and you need to see the details. All this requires an ‘artistic perspective’, similarly to the theatre example mentioned in the previous section. If we want to put it another way, you need artistic sensitivity.
Finally, you also need some knowledge of interior design and home furnishings. Architectural knowledge is advantageous because in many cases you only get one basic model, which must be fully dressed up in the process of rendering. Only knowledge of architecture can properly complement this basic model with professionally credible details.
It has probably become apparent from this short presentation of competence that rendering is indeed a multifaceted task.
Virtually in almost every area where there are products or services or detailed designs where our clients would like to place special emphasis on their visual appearance. Of course, there are areas where rendering is indispensable nowadays. These areas are the following:
